British Mobile Provider Will Run Adblocking TrialAdded: Friday, May 27th, 2016
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Three, a UK mobile provider, is planning to run a 24-hour adblocking trial in the country as the attempt to remove adverts for all its subscribers. It is the 4th largest mobile operator in the Unites Kingdom with more than 10 million customers. Three is going to contact subscribers and ask them to sign up for the trial in mid June. The company explains that it wants to introduce adblocking with the aim to improve customer privacy, cut data costs and ensure a better experience accessing the web on mobile devices. Three claimed that advertisers should pay for the data costs associated with ads, but it isn’t trying to remove ads completely.
Three believes that it can only change the situation by cooperating with all stakeholders in the advertising industry – subscribers, advertising networks and publishers – in order to create a new form of advertising satisfying all parties.
However, some publishers will view the move as an all-out attack on their businesses, because many newspapers and digital-only news agencies rely on online ads on mobile devices in attempt to recover falling revenues elsewhere. Although adblocking on mobile devices is far less popular than on PCs and laptops, its introduction at network level would immediately wipe out the revenue received from a large share of audience.
The technology used by the mobile provider is made by Israeli company Shine, which is also reportedly cooperating with Three to introduce adblocking in Italy. In the meantime, Shine already provides blocking for Jamaican mobile company Digicel. The industry watchers point out that the trial adblocking at network level is the first attempt in the United Kingdom, but further steps are likely to face a legal challenge under competition rules and from people concerned about the level of privacy intrusion involved.
Friday, May 27th, 2016
|"but further steps are likely to face a legal challenge under competition rules and from people concerned about the level of privacy intrusion "|
just who's privacy at stake here ?
if we had an off /on switch for ads, i know what i'd choose....
what about you?...psst , wanna see some popups? lmao
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